Poggio Oliveto’s story spans four generations and two continents.It begins with Ferdinando Costa, who brought olive trees from Genoa, his birthplace, to South Africa, laying the foundations for a family deeply involved in olive cultivation beyond Europe.
His son, Nino Costa, while working in the wine industry, acquired a farm named Lavalle in Paarl. There, he began planting table olive trees and went on to pioneer the processing of table olives in South Africa at a time when recognised standards and established processing methods were effectively non-existent—creating practices where none had previously existed.
That farm is where I grew up.
From an early age, olive trees, harvests, and processing were part of everyday life. I learned practical skills directly from my grandfather, Nino, and from my mother, Linda Costa, who worked alongside him.
Linda went on to deepen that knowledge further, becoming influential in olive cultivation, processing, tasting, and quality education in South Africa. Her experience—both practical and instructional—has been instrumental in shaping the vision and standards behind Poggio Oliveto.
It was this shared history, and the combined experience of four generations, that inspired the decision to acquire Poggio Oliveto and bring the family’s olive legacy back to Italy, where it began.
The restoration of Poggio Oliveto is guided throughout by that accumulated knowledge, with Linda actively involved in shaping decisions and the long-term direction of the farm.
This is not a return driven by sentiment alone, but by experience—and by a specific conviction about how olives should be grown.