In the summer of 2024, just one year after taking over the Poggio Oliveto farm from another Italian family and settling into a newly refined olive oil process, our land was struck by fire.
At first, it went unnoticed. Then it spread, dangerously fast. Within hours, hundreds of firefighters were called to contain it. The flames came dangerously close to the main house before they were finally brought under control.
It was an experience that shook us to our core. A stark reminder of how quickly everything you build can disappear. In a single day, we lost at least 1,000 olive trees.
But here’s the part that matters - it fueled us to come back even stronger.
In the past two years, we’ve planted 2,300 new olive trees. They’re still young, but resilient,
and specially chosen for sustainable, mechanical harvesting. They’re the future of this
land. Stronger, smarter, and ready to produce for decades.